FAQ (old)

Yes, LOUPE products are vegan. No animal-derived ingredients are used in our deodorants.

LOUPE is certified vegan by PETA’s Global Beauty Without Bunnies and Leaping Bunny cruelty-free.

Our products are cruelty-free, never tested on animals.

We stand by the effort to end animal cruelty by never testing our products or ingredients on animals. Our friends and family happily volunteer to test LOUPE products themselves and give us feedback in periods of 1, 3, and 21 days.


LOUPE is certified cruelty-free by PETA’s Global Beauty Without Bunnies and Leaping Bunny cruelty-free.

Yes, LOUPE deodorants are labeled “alcohol free”, meaning it does not contain Ethyl Alcohol (also called Ethanol).

Experts advise avoiding skincare products that contain alcohol, since alcohol (such as ethanol or rubbing alcohol) can dry out your skin. Applying alcohol containing products on your skin could lead to itchiness, flaking, and skin peeling.

However, The Cosmetic Ingredient Review (CIR) Expert Panel has concluded that fatty alcohols, including cetearyl alcohol, are safe for use in cosmetic products. In clinical studies, cetearyl alcohol was found to have no significant toxicity, not to irritate the skin and was non-mutagenic.

We safely use cetearyl alcohol for a smoother application to the skin.

Products contain cetearyl alcohol are allowed to be labelled “alcohol-free”, according to the FDATrusted Source. Cetearyl alcohol is also included on the FDA list of safe and permitted food additives.

We based our deodorant formula on water and Aloe Vera. Since water is inorganic by its definition, our deodorants cannot be 100% organic.

Furthermore, we’ve been extremely careful not to include any harmful ingredients in our formula. Water aside, we are 90% organic including our fragrance curated with organic essential oils. Our high-quality ingredients (link: ingredients page) adhere to Cosmos Organic requirements (blog: cosmos standards) and validated to be skin-friendly.

We believe nature has the solution, but also appreciate the achievements of plant-based chemistry when used appropriately. Accordingly, our certified products are combination of carefully selected safe and effective ingredients.

Antiperspirants artificially reduce sweating by using potentially harmful active ingredients such as aluminum in order to clog sweat glands. While doing so, they actually prevent the body’s natural way of cooling down and detoxifying.

 In fact, sweat itself does not have a strong odor, but it is actually bacteria that causes odor. Deodorants are formulated to catalyze an odor-causing bacteria removal process which is the natural way of neutralizing odor.

 We use organic essential oils (linked to essential oils page) and zinc (linked to ingredients page) for their antibacterial effects to support this process.

To learn more (Blog: Switching to Aluminum-Free Deodorant) (Blog: Is sweating detoxifying?)

It depends on your skin and your habits. Human skin, exposed to synthetic or artificial ingredients, may need an adjustment period to recover from toxins. This will allow the natural diversity of bacteria on the skin to recalibrate to a normal state. You may experience odor during this period simply due to this state change.

"Taking a break from antiperspirant can help restore the natural diversity of bacteria on the skin and let the natural microbiome re-establish itself”

Joshua Zeichner, M.D., director of cosmetic and clinical research in the Department of Dermatology at The Mount Sinai Hospital.



Related Blog: Switching to an Aluminum-Free Deodorant

Related Blog: Is sweating detoxifying?